Andie

For this conceptual project, Andie and I discussed the things that interests her as a musician and as a performer on stage. During her time at Humber College studying jazz, she decided started her own electronic-soul band. By infusing a real sort of spunk and attitude into her music, she immediately creates a dream for you about a possibly incredible reality.

 

The goal was to accurately represent Andie’s style and tonal quality through an album design. She is always distorting and warping her voice along with the instruments that compliment it. I achieved a liquid-like affect through the use of a digital projector, a good friend holding a piece of bristol board and photography. The projector’s resolution also gave a subtle textural feel to the typography. I then expanded this design across a poster, merch, and download card for her audience’s pleasure.

Project Process

austinmateka.design@gmail.com

 © 2017 Austin Mateka

Andie

For this conceptual project, Andie and I discussed the things that interests her as a musician and as a performer on stage. During her time at Humber College studying jazz, she decided started her own electronic-soul band. By infusing a real sort of spunk and attitude into her music, she immediately creates a dream for you about a possibly incredible reality.

 

The goal was to accurately represent Andie’s style and tonal quality through an album design. She is always distorting and warping her voice along with the instruments that compliment it. I achieved a liquid-like affect through the use of a digital projector, a good friend holding a piece of bristol board and photography. The projector’s resolution also gave a subtle textural feel to the typography. I then expanded this design across a poster, merch, and download card for her audience’s pleasure.