CERAD

CERAD stands for the Consortium for Explosives Remediation and Agricultural Development. They are an international community of specialists whose goal is to lead efforts in protecting agricultural land by providing post-conflict farm recovery and soil restoration practices. I met one of their members through an online volunteer/pro-bono network looking for a logo design to represent their global coalition. 

After meeting with said member and putting together a creative brief outlining who CERAD is, how they operate, and what they want to achieve, I began my typical design process by sketching. I exhausted ideas that seemed too obvious or too literal to me for an effective logo, but then I had a breakthrough that was needed.

I asked myself “Could there be a symbol that represents the opposite of what an explosive is?” Ultimately, what CERAD does is initiate the careful removal of explosives from the earth to begin the soil rehabilitation process, so I took the internationally recognized symbol for explosives and created its antithesis to be used as a global, restorative insignia.

Logo — Brand

Client — CERAD (Consortium for Explosives Remediation and Agricultural Development)
Date — Sept 2024

Photography — Summer Steenberg