STRACON Sustainability Report 2023

STRACON Group operates across the Americas focusing on generating value and sustainability in the mining sector. Teaming up with SOOP Strategies, we worked together on creating their 2023 sustainability report.

STRACON Group was in the process of updating their brand guidelines early in the project, so I initially explored three different concepts the sustainability report could go in based off of their previous brand. Once they shared their updated brand book, it was obvious which design direction to take as it aligned extremely well with where they were taking their new visual style. They had focused on a bold use of their primary colour azul (blue) as well as a deconstructed version of their “S” logo mark for unique graphical applications. 
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Expanding on this direction, I used the portions of the STRACON “S” as much as I could throughout the report layouts to highlight and draw attention to key information, inform infographic styles, use as image frames, and as background elements too. Taking this approach led to a report that is easy to follow, dynamic, and cohesive in its use of the brand visual language. Lastly, the report has been created with accessibility needs in mind and has been translated to Spanish as well.